With AI and a fragmented media environment already redefining how campaigns are run, Cohen's book is a must-read for seasoned and new political professionals looking to understand the mechanics of campaigns.

Michael Cohen has written a perceptive, lucid and entertaining account of how political campaigns actually operate, and gives the reader a much more realistic framework for viewing contemporary politics than can be gained from most academic analyses or the conventional wisdom narratives many in the media rely on. Most usefully, he provides an insightful examination of the modern transition from persuasion to turnout strategies in political campaigns, and its impact on the health of our Republic.

Michael Cohen has written a book that is rare in politics. It is both practical and aspirational, concluding that technology innovations are both the cause of division and our potential salvation. It's a must-read for all political professionals who work to elect candidates and help them move the nation forward once in office.

The Obama campaign opting out of public funding in 2008 supercharged the professionalization of politics through the democratization of participation and activation. The combination of more resources and the inability of the traditional gatekeepers to stay current with the world around them, has fundamentally changed how campaigns are waged and won, and a new generation of decision makers has emerged. Dr. Michael Cohen has managed to capture just the potential implications going forward.

I highly recommend that anybody with an interest in learning and understanding how to run Political Campaigns read Dr. Michael Cohen's book. As a seasoned political professional, he truly understands the nuts and bolts of running modern day political campaigns. His interviews with political professionals as well as his own insights will bring the running of modern-day campaigns to life for his readers. Political campaigns are what makes our Democracy work.